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CHO Reviews 25,420

TrustScore 4.5 out of 5

4.7

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Review summary

Created with AI, based on recent reviews

Looking at 1,244 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently praise the prompt delivery service and the excellent quality of the products received. Many people also highlight the competitive pricing, often finding items at a better value compared to other retailers. The overall service, from ordering to communication, is frequently described as efficient and professional. However, some customers also noted issues with delivery, including delayed or missing parcels, even when paying for expedited shipping. A few other people felt that the sizing of certain items was inaccurate, leading to returns. The return process itself was occasionally described as slow or not intuitive by some reviewers.

What people talk about most

Delivery service

Customers had positive experiences with delivery service. Many reviewers praised the quick dispatch and fast... See more

Product

Users describe positive interactions with product. Many consumers are pleased with the quality of items,... See more

Price

Customers consistently note positive experiences with price. Many reviewers highlight that products are... See more

Service

Reviewers highlight positive aspects of service. Customers consistently praise the professional, efficient,... See more

Quality

People report positive experiences with quality. Many customers praise the high quality of products, noting... See more

Reviews shaping this summary

Rated 5 out of 5 stars

This was my first time purchasing from this UK company. I must say I was delighted to find a navy lacoste hoodie for my son's birthday at a very competitive price compared to paying full price from... See more

Rated 5 out of 5 stars

I have used CHO on numerous occasions and have always found their service to be of the highest order. Quality products sold at a very competitive price and delivered on time.Well done again.

Rated 5 out of 5 stars

I’ve purchased quite a few things from Cho now cheapest Gant clothing out there I cant fault them kept me informed with delivery time A1 service

Rated 5 out of 5 stars

Excellent service throughout item as described well packed sent on time and we’ll informed of delivery and updates Highly recommended Thank you all


Company details

  1. Clothing Store
  2. Fashion Accessories Store
  3. Outerwear Store
  4. T-Shirt Store
  5. Underwear Store

About CHO

Written by the company

CHO Fashion & Lifestyle

Founded in 1999 as Country House Outdoor, CHO Fashion & Lifestyle has evolved from a country store in the English city of Carlisle to a global retailer supplying a wide range of clothing, footwear and accessories.

Our vast womenswear and menswear collections boast internationally recognised brands including Barbour, Barbour International, Hugo Boss, Gant, Belstaff, Parajumpers, Armani, Hunter, Tommy Hilfiger, Lacoste, Timberland, Paul Smith and Birkenstock.

We are committed to continuously improving our offering and expanding our selection of fashion and lifestyle brands. The most recent brands we have had the honour of working with are Aquascutum, Colorful Standard, and Ilse Jacobsen.

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

There are regular updates showcasing our incredible range of fashion and lifestyle clothing, footwear, and accessories on socal media via our Facebook, Instagram, Pinterest, and Tiktok accounts.

People who choose to sign up to our newsletter emails can expect exclusive discount codes, early access to sales, and amazing updates about new brands and collaborations before any one else.

CHO Fashion and Lifestyle

Written by the company

We pride ourselves by treating all our customers exactly how we would like to be treat ourselves.
We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Free UK Shipping on all orders over £75

Founded in 1999, We are a Family Run Business that you can trust - Read our Reviews!

We are customer focused and proud to offer five star rated customer service, free UK delivery and returns and same day dispatch when orders are placed before 4.30pm.

Contact info

4.7

Excellent

TrustScore 4.5 out of 5

25K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 66% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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Rated 1 out of 5 stars

Was very unhappy with quality even…

Was very unhappy with quality even though I have had same coat x2. But from different company the Mac was so thin

25 March 2026
CHO logo

Reply from CHO

Hi there,

We are sorry to hear that you are unhappy with the item received on this occasion, you can of course return the item to us for a refund.

You can access a pre-paid return label here: https://www.royalmail.com/track-my-return/create/1260. Once generated, Royal Mail will send over an email with a QR code if you wish for them to print this for you and also a printable version should you wish to print it at home.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Re posted after incorrect address…

Re posted after incorrect address without number had returned to sender 1st attempt
Responded quickly and professionally

24 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your review, we want to thank you for your kind words! We are so happy that the team were able to assist you with this :)

Thank you,

The CHO Team

Rated 5 out of 5 stars

Excellent service throughout a purchase

Very quick delivery, great customer service and grange range of products

23 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review, we are so happy to hear your feedback! We hope to hear from you again soon :)

Thank you,

The CHO Team

Rated 5 out of 5 stars
CHO logo

Reply from CHO

Hi there,

We are so happy to hear your positive feedback of shopping with us and glad that you are happy with the item received, we hope to hear from you again soon!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great price

Great price , quick delivery

23 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a positive review, we are happy to hear your feedback!

Thank you,

The CHO Team

Rated 1 out of 5 stars

Wrong size sent twice - avoid the hassle

I ordered a pair of Birkenstocks in size 5.5. They arrived in a 5.5 box, but the sandals inside were actually a size 6. I assumed it was a one-off mistake, so I returned them and ordered another pair in 5.5. Unfortunately, the exact same thing happened again - correct box, wrong size inside. The returns process also wasn’t straightforward either time. Based on my experience, I’d be cautious ordering from here as it could end up being more hassle than it’s worth.

23 March 2026
CHO logo

Reply from CHO

Hi there,

We are sorry for this issue that occurred between ourselves and Decathlon for these orders. This is not the usual standard of service that we offer. Both ourselves and Decathlon got it wrong on this occasion and we deeply apologise for the error and inconvenience caused.

As a way of apology we have added a £20 credit to your CHO account, this will never expire should you choose to shop with us again to use it. We do hope that you take us up on this and will get to see that it is very rare for such issues to happen and have a great experience shopping with us again.

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great products

Great products, great value and great delivery.
A really great company to deal with.

20 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your 5* review, we are so happy to hear this!

We do receive new stock daily so it's always worth checking out our new arrivals section :)

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great service

Great service, great communication when u out the wrong address in. Thanks

9 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review, we are so happy to hear that our customer service team were able to amend the address for you and get it fixed quickly

Thank you,

The CHO Team

Rated 5 out of 5 stars

Will use again

Quick delivery - ordered more than 1 item for size - very happy with service kept item that fitted and return larger size - return process easy and refund super quick - would recommend and will use again

21 March 2026
Rated 5 out of 5 stars

Great price

Great price, quick delivery

21 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for taking the time to leave a review, we are very happy to hear your feedback

We hope to hear from you again soon!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Good shopping experience…

Very easy shopping on line with excellent returns policy

19 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your 5* review, we are so happy to hear this, we always appreciate when customers leave feedback regarding how they found navigating our website and returns service as this helps us keep improving!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Top class service

Top class service

9 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your kind review, we are happy to hear that you think this!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Great price point

21 March 2026
CHO logo

Reply from CHO

Hi there,

Thank you for your 5* review, we aim to offer our customers the best price that we can on the products that we sell so we are happy to hear that you think this!

Thank you,

The CHO Team

Rated 5 out of 5 stars

Quick delivery ,as ordered

Quick delivery ,as ordered

20 March 2026
CHO logo

Reply from CHO

Hi there,

We are happy to hear that your parcel arrived quickly and we are thankful for your positive feedback!

Thank you,

The CHO Team

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