Rakuten works the way it was intended. It automatically credits my account when I make purchases through its website on most of the shopping portals I use. So easy! Great return!

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more
To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more
Review summary
Created with AI, based on recent reviews
What people talk about most
Reviews shaping this summary
Company details
About Rakuten (USA)
Written by the company
What is Rakuten Rewards?
Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.
How does Rakuten work?
Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.
How is Rakuten different?
The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.
What stores can you shop at?
Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.
When will I get Cash Back?
Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.
Contact info
800 Concar Dr, 94402, San Mateo, United States
- 415 908 2200
- memberservices@rakuten.com
- www.rakuten.com
Rakuten
Asks customers to review
This company invites their customers to review, whether positive or negative
At Trustpilot, it's all about human content. This business can also access our AI-assisted response tool which helps them draft replies.
How this company uses Trustpilot
See how their reviews and ratings are sourced, scored, and moderated.
High quality pictures and frames
Website is easy to navigate, very well organized. Tons of product. High quality pictures and frames. I am a repeat customer and I love the selection and the finished product. I have several of their canvases on my walls. Whatever you are looking for you are sure to find it here. Fast delivery for a custom product. I would give 6 stars if that was available. Great job GBC!!!!
Great way to save a few bucks on many…
Great way to save a few bucks on many different companies. Use it as much as possible
What's not to like
What's not to like? Pop-up gives me option to get cash back, coupon alerts, and automatically sends me money without me doing anything other than my normal shopping.
May use AI-assist with repliesRead more
Did not receive my cash back.
Bought a Herman Miller chair with 10% cash back and never received it. After emailing proof of purchase Rakuten closed my case stating I never made the purchase. It was my first time using it and my last.

Reply from Rakuten (USA)
Simple Free & Easy way to get cash back from purchases
I have used Rakuten for years and find it a fantastic way to get money back from items I buy. I save the money in a special account I call “mad money” that I allow myself to purchase items I don’t need but want. I even took a small trip with money I had saved in my mad money account from Rakuten. I joined it many years ago when it was called Ebates. Try it you have nothing to lose. It is FREE and in today’s economy a smart way to get a little money back from purchasing items you purchase anyway.
Rakuten has been great
Rakuten has been great. The savings they offer are wonderful. I would though like to see more involvement with veterans in my opinion. The other it would be wonderful if Rakuten would notify customers when their accounts are available for raising his or her credit availability instead of saying we review it all the time and we will let you know if we decide.
Rakuten rebates
I have received all the cash back expected. It comes on a schedule, so not immediate, but it arrives right when it is supposed to. Very easy to use as it comes up for me automatically when I shop online.
Love the service and quick turnaround…
Love the service and quick turnaround time on cashback!
It's great to be able to get cash back…
It's great to be able to get cash back on everyday purchases. It saves money for the family year over year.
Excellent experience what a great way…
Excellent experience what a great way to make extra cash while spending money on things that you would buy already I would recommend this app to anyone while shopping
You shop anyway, so get some money back!!
You shop anyway! May as well get some money back!
Super easy to use, I have received a lot of money returned to me by using this app, and it's such a great idea! So thankful for Rakuten! If it is easy, and you get money back from shopping you are doing already, why WOULDNT YOU!
Who doesn't like getting cash back
Who doesn't like getting cash back? Rakuten does it for me!
Money real, Pop-ups annoying
I've been using Rakuten for years. Pay outs are tiny, but real. My only complaint is the constant pop-ups they deliver. If I'm buying something on Amazon, they pop-up saying item is cheaper on some website I never heard of. Unfortunately they don't factor in the free shipping of Prime. Wish they would at least wait until I put something in my cart before popping up. With JCP they start running through and testing multiple Promo Codes. Unfortunately even the working ones are usually worse then the Promo code the store sent me. Worse pop-ups are ones notifying me store no longer participates. But I'll keep using Rakuten because if I'm buying something anyway, I might as well get a few dimes back.
Free money Baby
Free money Baby ! What else can I say? Free & easy to sign up for the RAK! No fees ever! If you are purchasing products online please sign up. I have gotten 1% - 15% back on purchases. Mostly it's 1% - 3%. Companies will have specials rates at times that run higher. I got 10% back on a JBL bluetooth speaker. You're getting 1%-3% back on your credit card? Now boost that with 1% - 3% (or higher) from Rakuten. Oh, if something is on sale no Cash back. You already saved : ( . I do not buy food online, so I don't know about that.
READ THE FINE PRINT
Make sure and read and re-read the fine print. I have been screwed over by Rakuten more than once.
The Trustpilot Experience
Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.
We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.
Learn about Trustpilot’s review process.
Here are 8 tips for writing great reviews.
Verification can help ensure real people are writing the reviews you read on Trustpilot.
Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.