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Rakuten (USA) Reviews 

36,718
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Evaluating 3,749 reviews, reviewers overwhelmingly had a great experience with this company. Customers consistently find the platform easy to use, appreciating its automatic crediting and straightforward navigation for online shopping. Many praise the significant cash back and discounts received, providing excellent value and incentivizing purchases, with frequent reports of reliable refunds and substantial savings. However, some customers noted issues with cash back not being granted, citing denials for using non-Rakuten discounts or for large purchases, and instances of not receiving expected refunds or having accounts suspended. Additionally, a few experienced minor technical glitches, like the browser extension interfering with certain websites or difficulties with password reset emails.

What people talk about most

User experience

Reviewers highlight positive aspects of user experience, consistently praising its ease of use and... See more

Refund

Users describe positive interactions with refund, with many reviewers reporting that they have received all... See more

Website

Customers consistently note positive experiences with the website, praising its ease of use and navigation,... See more

Value for money

Customers had positive experiences with value for money, frequently highlighting it as an easy and smart way... See more

Discount

People report positive experiences with discounts, appreciating the savings and cashback offers, with some... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Rakuten works the way it was intended. It automatically credits my account when I make purchases through its website on most of the shopping portals I use. So easy! Great return!

Rated 5 out of 5 stars

When I shop thru Rakuten, I can purchase with vendors receiving rebates. Also receive coupons/discounts upon my purchases. Shopping with Rakuten is a triple win!

Rated 5 out of 5 stars

I have received all the cash back expected. It comes on a schedule, so not immediate, but it arrives right when it is supposed to. Very easy to use as it comes up for me automatically when I shop onli... See more

Rated 5 out of 5 stars

My sister-in-law tried to get me to sign up a few years back and now I’m kicking myself for all the money I essentially threw away. I have been using Rakuten for a little over a year now and I have... See more


Company details

  1. Cashback Provider
  2. Coupon Service

About Rakuten (USA)

Written by the company

What is Rakuten Rewards?

Rakuten Rewards is a Cash Back website that pays users for shopping at select stores. We are one of the biggest Cash Back companies in the world, and we have been making the e-shopping experience more enjoyable since 1997. We have over 10,000 employees, over 17 million U.S. members, and over $3.7 billion distributed in Cash Back, making us an established, trusted program on the e-commerce scene. Rakuten headquarters is located in Tokyo.

How does Rakuten work?

Getting Cash Back rewards from Rakuten is easy. Simply sign up for a free account, and then start shopping on the Rakuten website, through the Rakuten app, or by downloading the Rakuten browser extension. Money gets added to your Cash Back balance when you shop at an affiliate store. You can then get paid via PayPal or check. If it seems too good to be true, here’s how it works: Companies in Rakuten’s affiliate network pay us commissions whenever one of our members shops with them, and we share those commissions with you as Cash Back.

How is Rakuten different?

The word “rakuten” means “optimism” in Japanese. It's a word that defines the way Rakuten operates, from the opportunities we provide our members to the brands we affiliate with. We are different because we want to make spending money a more rewarding experience for all our members. Membership is completely free and there’s no limit to how much money you can earn in Cash Back. There are also no rebate forms you need to mail in and there’s no complicated points system that hides how much money you’ve actually earned. We do as we promise and pay you in cash, which is why Rakuten is a global leader on the e-commerce scene.

What stores can you shop at?

Many stores and companies are part of the Rakuten affiliate network, from big-box stores such as Target and Walmart to websites such as Hotels.com and Upwork.com. Rakuten is expanding to all sorts of businesses so you can make money while eating at restaurants, planning trips, and fixing your car. Download the browser extension, Rakuten Cash Back Button, if you want to stay up to date on all the stores you can earn Cash Back with. It will highlight available offers in search results and alert you to store sites that are part of the affiliate network.

When will I get Cash Back?

Rakuten members get their earned Cash Back every three months. Stores will verify with us that the order was complete when you purchase with them, which can take a few hours to a few days, depending on the store. Once the purchase is verified, we’ll let you know Cash Back has been added to your account. Any order that’s still pending on payday will be added to the next payment cycle.



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Rakuten

Join for free. Shop & earn cash back. Get paid! Click for $10 Bonus!

4.6

Excellent

TrustScore 4.5 out of 5

37K reviews

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4.6

All reviews

(36,718)

3,749 reviews in the last 12 months

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Rated 5 out of 5 stars

High quality pictures and frames

Website is easy to navigate, very well organized. Tons of product. High quality pictures and frames. I am a repeat customer and I love the selection and the finished product. I have several of their canvases on my walls. Whatever you are looking for you are sure to find it here. Fast delivery for a custom product. I would give 6 stars if that was available. Great job GBC!!!!

1 August 2026
Rated 5 out of 5 stars

What's not to like

What's not to like? Pop-up gives me option to get cash back, coupon alerts, and automatically sends me money without me doing anything other than my normal shopping.

13 March 2026
Rated 1 out of 5 stars

Did not receive my cash back.

Bought a Herman Miller chair with 10% cash back and never received it. After emailing proof of purchase Rakuten closed my case stating I never made the purchase. It was my first time using it and my last.

28 December 2025
Unprompted review
Rakuten (USA) logo

Reply from Rakuten (USA)

Hi there - Send us an email at socialhelp@rakuten.com and we'll be happy to investigate this further for you.

Rated 5 out of 5 stars

Simple Free & Easy way to get cash back from purchases

I have used Rakuten for years and find it a fantastic way to get money back from items I buy. I save the money in a special account I call “mad money” that I allow myself to purchase items I don’t need but want. I even took a small trip with money I had saved in my mad money account from Rakuten. I joined it many years ago when it was called Ebates. Try it you have nothing to lose. It is FREE and in today’s economy a smart way to get a little money back from purchasing items you purchase anyway.

19 December 2025
Rated 4 out of 5 stars

Rakuten has been great

Rakuten has been great. The savings they offer are wonderful. I would though like to see more involvement with veterans in my opinion. The other it would be wonderful if Rakuten would notify customers when their accounts are available for raising his or her credit availability instead of saying we review it all the time and we will let you know if we decide.

9 July 2026
Rated 5 out of 5 stars

Rakuten rebates

I have received all the cash back expected. It comes on a schedule, so not immediate, but it arrives right when it is supposed to. Very easy to use as it comes up for me automatically when I shop online.

25 July 2026
Rated 5 out of 5 stars

You shop anyway, so get some money back!!

You shop anyway! May as well get some money back!
Super easy to use, I have received a lot of money returned to me by using this app, and it's such a great idea! So thankful for Rakuten! If it is easy, and you get money back from shopping you are doing already, why WOULDNT YOU!

22 July 2026
Rated 3 out of 5 stars

Money real, Pop-ups annoying

I've been using Rakuten for years. Pay outs are tiny, but real. My only complaint is the constant pop-ups they deliver. If I'm buying something on Amazon, they pop-up saying item is cheaper on some website I never heard of. Unfortunately they don't factor in the free shipping of Prime. Wish they would at least wait until I put something in my cart before popping up. With JCP they start running through and testing multiple Promo Codes. Unfortunately even the working ones are usually worse then the Promo code the store sent me. Worse pop-ups are ones notifying me store no longer participates. But I'll keep using Rakuten because if I'm buying something anyway, I might as well get a few dimes back.

18 July 2026
Rated 5 out of 5 stars

Free money Baby

Free money Baby ! What else can I say? Free & easy to sign up for the RAK! No fees ever! If you are purchasing products online please sign up. I have gotten 1% - 15% back on purchases. Mostly it's 1% - 3%. Companies will have specials rates at times that run higher. I got 10% back on a JBL bluetooth speaker. You're getting 1%-3% back on your credit card? Now boost that with 1% - 3% (or higher) from Rakuten. Oh, if something is on sale no Cash back. You already saved : ( . I do not buy food online, so I don't know about that.

19 March 2026

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