Ann Summers Ltd Reviews 

84,385
TrustScore 5 out of 5

4.8

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Review summary

Created with AI, based on recent reviews

Looking at 2,794 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently praise the staff for being extremely welcoming, knowledgeable, and genuinely helpful during personalized bra fittings and consultations. Reviewers often highlight how patient and attentive employees are, making visitors feel completely comfortable and relaxed throughout their visit. A few other people also felt that the expert advice and supportive environment greatly boosted their overall confidence. Consumers are also very happy with the wonderful product selection and the excellent recommendations provided by the team in store. People frequently mention that they love returning to purchase more items because the shopping environment is so pleasant.

What people talk about most

Staff

Reviewers mention positive feedback about staff, highlighting their welcoming, friendly, and knowledgeable... See more

Product

Customers report complete satisfaction with the product and sizing, highlighting a really beautiful selection... See more

Service

Consumers find service to be positive, highlighting exceptional assistance and welcoming staff during bra... See more

User experience

Reviewers highlight positive aspects of user experience, consistently praising the staff for creating a... See more

Customer service

Customers consistently note positive experiences with customer service, praising staff for being super... See more

Reviews shaping this summary

Rated 5 out of 5 stars

Had such a lovely experience at Ann Summers! Melis was absolutely amazing and provided such great customer service. As soon as we walked into the shop, she approached us with a warm and friendly att... See more

Rated 5 out of 5 stars

We visited the Mansfield store today Annie was absolutely fantastic with my daughter for her 1st time bra fitting (12 years old) She explained everything she was going to do and was extremely friendly... See more

Rated 5 out of 5 stars

I went into the Nottingham store today and was quickly greeted by abiba. They was absolutely amazing. Helped me quickly find the sizes I needed and even suggest some other alternatives. Super friendly... See more

Rated 5 out of 5 stars

From the moment I walked into store I was made to feel welcome. The staff were all very friendly and helpful but it was Hayley who spent her time assisting me. She helped me find the correct sizes and... See more


Company details

  1. Sex Toy Store
  2. Erotic Clothing Store
  3. Lingerie Store
  4. Swimwear Store
  5. Underwear Store

Written by the company

Welcome to Ann Summers, the home of sexual pleasure, empowerment and unapologetic confidence. For over four decades, we’ve redefined what it means to feel sexy, powerful and fully in control of your pleasure. From seductive lingerie to the very latest in toy innovation, everything we create is designed to make you feel extraordinary, inside and out. Our lingerie is more than beautiful, it’s thoughtfully crafted to flatter, empower and excite. Whether you’re looking for elevated everyday styles with a sensual twist or provocative statement pieces to embrace your bolder side, each collection celebrates every curve, every shape and every desire. When it comes to pleasure, we’ve proudly led the revolution. As the authority in sexual wellbeing, we bring you world-class vibrators, innovative toys and pleasure enhancing accessories that turn solo or partnered play into unforgettable, confidence building experiences. From indulgent lubes and silky oils to sensual fragrances that heighten desire, every detail is designed with your pleasure in mind, helping you feel powerful, desired and in control. Because when it comes to pleasure, nobody does it quite like Ann Summers, where desire meets design, and confidence is always the sexiest thing you can wear.


Contact info

4.8

Excellent

TrustScore 5 out of 5

84K reviews

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Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 96% of negative reviews

Typically replies within 1 week

How this company uses Trustpilot

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4.8

All reviews

(84,385)

2,920 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Lovely Staff!

I've been going to the Liverpool store for years now and I've always had a positive experience, but today, a worker named Josie helped me find a perfect bra fitting. She was absolutely lovely, very helpful, and made me feel a lot less self-conscious about the fitting.
Overall: lovely staff, solid selection of underwear, and a decent selection of kink kit.

12 September 2026
Unprompted review
Rated 5 out of 5 stars

I went into Anne summers and I love the…

I went into Anne summers and I love the experience every time I absolutely love the experience Chloe brings into a subject that some people avoid and Abibat was the most help full with doing my sister a bra sizing as she struggles a lot with anxiety love the shop and everyone here x

12 September 2026
Unprompted review
Rated 5 out of 5 stars

I went Ann summers for a bra fitting as…

I went Ann summers for a bra fitting as recently lost weight and needed new bras. Soon as I walked in I was greeted by the lovely staff and told to go to changing room for the bra fitting. A lovely woman called Nadia measured me and went out her way to fetch me different styles of bras. She was extremely helpful and made me feel comfortable.

29 August 2026
Unprompted review
Rated 5 out of 5 stars

Had my first ever fitting for a bra…

Had my first ever fitting for a bra with Ruby in Cabot Circus and it was amazing! She helped me and my two friends find great fitting and great looking bras!!! I am so happy with my experience as well as my purchases! I would recommend Ruby to anyone who wants a bra fitting because she was amazing!!

12 September 2026
Unprompted review
Rated 5 out of 5 stars

Bristol, Ruby

Went to Bristol Cabot Circus and everyone was so helpful and lovely. Ruby fit three of us for new bras and was very attentive and insightful! Thank you very much for your help

12 September 2026
Unprompted review

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