The AA Insurance Reviews 

47,490
TrustScore 4.5 out of 5

4.6

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Review summary

Created with AI, based on recent reviews

Looking at 12,418 reviews, reviewers overwhelmingly had a great experience with this company. Consumers frequently praise the clear and user-friendly website, explaining that obtaining a quote and completing the entire setup process takes only a few minutes. Many people also discuss the competitive pricing, noting that the policy cover options provide fantastic value and fair rates compared to alternative providers. However, some reviewers were not happy with the digital experience, pointing out repeated hurdles when trying to set up online accounts. Several customers specifically noted that security verification codes frequently expired much too quickly or failed to arrive in time, causing unnecessary frustration during account registration.

What people talk about most

Price

Clients share positive opinions on price, highlighting competitive rates and significant savings compared to... See more

User experience

Consumers find user experience to be positive, highlighting that the website is user friendly and simple to... See more

Website

Customers had positive experiences with the website, frequently highlighting how user-friendly, clear, and... See more

Service

Customers consistently note positive experiences with service, highlighting that online processes are fairly... See more

Value for money

People report positive experiences with value for money, highlighting very reasonable and competitive prices... See more

Reviews shaping this summary

Rated 5 out of 5 stars

We did a quote for a brand new polo on line that had not been registered yet through a search engine. Came to end of quote to pay and was rejected because car not register yet. Told us to phone AA dir... See more

Rated 5 out of 5 stars

Each product level offers great cover and allows folks to make choices based on what they need rather than just what can take and the prices are great. My vehicle had only just been registered... See more

Rated 5 out of 5 stars

I inputed the details as requested by the quotation form on screen at that time, which I found very simple to follow, admittedly I’m not an IT guru! When this was completed, it returned with a... See more

Rated 5 out of 5 stars

I spoke to a professional person who was very helpful after doing an online quote. On reading the insurance I found the layout very simple to understand. At the end of the day though, it comes down... See more


Company details

  1. Insurance Company
  2. Auto Insurance Agency
  3. Home Insurance Agency

Written by the company

The AA provides services to motorists: breakdown cover, car insurance, life, travel insurance, route planning and motoring advice. We're the UK's number 1 motoring organisation.


Contact info

4.6

Excellent

TrustScore 4.5 out of 5

47K reviews

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4.6

All reviews

(47,490)

12,210 reviews in the last 12 months

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Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 2 out of 5 stars

I couldn't even get off the starting block

I received my renewal documents for commercial van insurance. I had previously been insured with Ageas but for some reason Ageas passed my renewal to AA insurance. I did a price comparison and although AA were £70 more than other companies I decided it was easier just to renew with the AA.
What a task trying to speak to someone, I had about 6 attempts before I finally got in a 30 minute queue. This was enough evidence for me that the AA was not going to provide the level of service I would expect so I went elsewhere.

14 September 2026
Unprompted review
Rated 1 out of 5 stars

The worst insurance company that exists.

Awful. Utterly awful. I've held my policy for less than two months and will be cancelling tomorrow.

I moved to AA to get insurance with breakdown cover. I am crazy about admin and checked multiple times before making payment that my policy would include breakdown cover. Like an idiot, I didn't check my documents when they came through days later. I broke down about a week after my policy started, and the call handler was incredibly unhelpful. To put it delicately, I was bluntly told that I have no breakdown cover, and she hung up without putting me through to the administration team.

I have endlessly tried using the chatbox online with NO human response. I can't get through to the policy/admin teams. I can't find an email address anywhere on google.
I have held car insurance with 5 other companies over seven years, and I have never dealt with anything like it! The admin from the AA team is utterly poor. I wouldn't recommend them to anyone.

The realism of the situation is I am lucky to have the knowledge to fix my car, I just needed the part roadside.
It worries me that if someone didn't have the knowledge to fix their car, or the £300 for the callout fee, they would have been stranded in an unknown city as a woman at night.

The fact I can't get through to a human is diabolical and absolutely does not deserve a customer base.

12 September 2026
Unprompted review
Rated 1 out of 5 stars

Waste of my precious time

Waste of my precious time. Renewal notice. I log on and try to find out how much I am currently paying. The chat bot is no help. The message I can send replies that I should phone. The phone bot does not understand "How much am I paying?' Might as well allow membership to run out and go elsewhere.

15 September 2026
Unprompted review
Rated 1 out of 5 stars

Discusting customer service

Contacted AA customer service today 15th September 26 spoke to JOHN all i wanted to do was pay AA £1.76 due to a change in my policy they tried to accept this amount from my old card that has been canceled i found JOHN very unhelpfull in his manor and attitude to assist my car insurance is due for renewal Dec 26 SORRY AA & John.

15 September 2026
Unprompted review
Rated 4 out of 5 stars

Home Insurance Minefield...

I chose AA as we have our car insurance with them and a recent claim went through quickly and efficiently, so we were very impressed. Plus the platinum home insurance policy was thorough and appeared to cover every eventuality which is what we were looking for. It's so complicated checking what is and isn't covered with most quotes.
The AA price was good on most comparison sites but having given a quote they then AA refused to insure us but did not explain why? Direct on the AA site it was over £1000 (triple) for the same quote for a year?!?! Ridiculous! But I found with the same details they would insure us through Go Compare for only a few pounds more, so I snapped up the policy.

12 September 2026
Rated 1 out of 5 stars

Have tried twice to create an online…

Have tried twice to create an online account but not receiving the confirmation email. Checked spam and reentered email address 8 times and not working g.

15 September 2026
The AA Insurance logo

Reply from The AA Insurance

We are truly sorry to hear you're having trouble receiving your confirmation email. We understand how frustrating it can be when technology doesn't cooperate. We recommend checking your spam or junk folder again, and if it's still not there, please try using a different email address if possible.

Rated 5 out of 5 stars

Easy to read policy very reasonable…

Easy to read policy very reasonable price

10 September 2026
The AA Insurance logo

Reply from The AA Insurance

We're so glad to hear you found our policy easy to understand and the price reasonable! Thank you for sharing your positive feedback.

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