Ocado Reviews 

18,156
TrustScore 2.5 out of 5

2.3

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Review summary

Created with AI, based on recent reviews

Looking at 1,163 reviews, most reviewers were unhappy with their experience overall. A significant number of consumers report declining service quality, noting issues like product shortages, damaged goods, and overall poor service experiences. Many people have expressed frustration regarding order inaccuracies, including missing items, receiving wrong replacements, or finding items spoiled upon arrival. Conversely, a small portion of people felt that the staff and drivers provided excellent, helpful, and polite service. Some reviewers appreciated the wide range of goods and the smooth process of online ordering.

What people talk about most

Delivery service

Users describe ambiguous interactions with delivery_service. On one hand, reviewers frequently praise the... See more

Product

Reviewers mention ambiguous feedback about product quality and availability. While some consumers praise the... See more

Order

People report ambiguous experiences with order processes, as opinions on delivery and product availability... See more

Customer service

Clients share ambiguous opinions on customer_service, as experiences vary widely across users. While many... See more

Service

Customers had ambiguous experiences with service, reflecting both strong loyalty and significant frustration.... See more

Reviews shaping this summary

Rated 2 out of 5 stars

I had spent a week compiling a huge order to feed 25 people at a holiday rental. Due to be delivered an hour after check in. That morning, as I’m packing to leave home, I find an email saying - sorry... See more

Company replied

Rated 2 out of 5 stars

I can't believe that Ocado doesn't have an option to deliver food in crates! Don't they understand that the plastic bag tax was introduced in 2015 for a very good reason - to reduce the amount of pl... See more

Company replied

Rated 2 out of 5 stars

Yesterday I complained because I received damaged goods & was told by your agent Destiny I’d receive a refund for the items via email by the end of the day, yesterday. I have received no email.... See more

Company replied

Rated 3 out of 5 stars

Great selection, orders arrive on time, and there are seldom missing items, but Ocado fall at, literally, the last fence. As friendly and obliging as the delivery people generally are, whoever is p... See more

Company replied


Company details

  1. Supermarket

Written by the company

Tired of supermarket stress? We're the world's dedicated online supermarket, committed to unbeatable choice, unrivalled service, and reassuringly good value. Enjoy easy grocery deliveries. Contact us: 0345 656 1234, WhatsApp 07458 154 453, ocado@ocado.com. Follow us on all social media channels.


Contact info

2.3

Poor

TrustScore 2.5 out of 5

18K reviews

5-star
4-star
3-star
2-star
1-star

No recent history of asking for reviews

This company hasn't invited customers recently, so reviews may not be representative

Replied to 94% of negative reviews

Typically replies within 24 hours

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2.3

All reviews

(18,156)

1,138 reviews in the last 12 months

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Rated 1 out of 5 stars

You have delivered to the wrong address…

You have delivered to the wrong address for my elderly and disabled mother! You have advised you can not do anything for 72 hours which doesn't include the bank holiday! Absolutely disgusting behavior! She is left without money and food! I have taken this further! DO NOT ORDER FROM THIS COMPANY!

28 August 2026
Unprompted review
Rated 2 out of 5 stars

After reading the other negative…

After reading the other negative reviews I have also experienced a similar experience.
I’d done a big order for the upcoming bank holiday and just received my receipt and there are lots of missing fridge items including the basic MIILK!!
Upon complaining I’ve been given a £10 voucher, imagine all the compensation they’ve had to pay for a sub standard service? Not good enough Ocado…sort it out!!!!

30 August 2026
Unprompted review
Rated 1 out of 5 stars

Over half of my order had to be…

Over half of my order had to be returned as poorly placed bottles broke and leaked over everything. This was my first ever order with Ocado - I’ll know not to order anything again!

29 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! We are extremely sorry to hear you have had such a negative experience with us, especially as this was your first order with us. We completely understand how disappointing this must have been, and we would love to look into this further for you. We have reached out privately to discuss this, and we hope to hear from you soon!

Rated 1 out of 5 stars

Used these a few times and actually…Dont use Ocado there short dating is hidden

Used these a few times and actually thought I had found an online grocery shop that was different and didn't have short dates.
How wrong was I..... hidden away, it doesn't explain; apparently it isn't the days on freshness; it starts day after delivery......... customer service more interested in pointing out I'm wrong because of day after delivery than caring about my food now being inedible for my plans. The manager who rang me back was even worse, and I can see where the service is fed down in training..... I overpaid on pricing for this because I thought it was different. I should have paid half the price for the same crap service from one of the other short-dated supermarket charlatans; at least then I would have lost less..... Use these at your own risk

Update - the response below - I was told by your management team the delivery promise was the day after delivery date which basically rules out 1 full day! it is stated in t&c's and buried in the 2nd click on item descriptions which most people will not click further in because th emain description and price is on the main image hiding this. DO BETTER, again just excuses for poor service.... first of all stop sending items right on the border of dates, secondly stop hiding this information behind user clicks.

BTW i turned down a voucher compensation! i am not interested in compensation or refunds.... I just wanted my food to be in dates I could use, not out of date because I hadn't accounted for day-after-delivery nonsense. Your service team couldn't care less, and this is everything that is wrong with online grocery shopping. After the service I received and the responses, I have now closed my account.

29 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! We are so sorry to hear you have had a negative experience with us regarding the life expectancy of items. With our Fresh+ Promise, the DAYS+ icon tells you how many days (at least) each product will be at its best after your delivery day. For example, 3 DAYS+ means the product will remain fresh for at least three more days after it's been delivered.

The minimum life on any fresh product will always be 1 day. If no delivery slot is booked, the Fresh+ Promise will always 'assume' that an order will be booked for the next day. If you would like to discuss this further, please do reach out to us here at the hub!

Rated 1 out of 5 stars

My First Order Will Be My Last

I had been thinking about ordering from Ocado for a while and when an offer of 25% and free delivery showed up on my phone I decided that it was time.
I placed an order which showed as £91.90, then it went to £92.10, which wasn’t much of a difference but when I received my Visa card payment it came up as £94.66.
I booked my delivery for 12.00 to 13.00 on 19th August. There was no sign of by 1pm but then I began to receive emails that my order was delayed and by the 6th one the time had moved to 16.33. I have never ever experienced this with any other company who deliver. The young man who delivered my groceries was very polite and apologetic.
When I placed the order I entered the voucher code for the discount. However I was charged the full amount, which finally settled at £92.10.
I have emailed Ocado THREE TIMES about this and I received an email offering me £10 off my next order. Really?
I liked most of the products that I ordered apart from the sea bass which apparently was pre-frozen.
I had the silly notion that Ocado was a reputable company but if they entice new customers with a discount which they do not honour, on top of not being able to add up, on top of giving me six different delivery times, then I really do not feel as if I want to order from them again. The company is incompetent at the very least and could even be described as dishonest if they use offers to entice new customers which they do not fulfil. I am disappointed by the way they treat customers and really did want to order from them again in the future.
I have screen shots of every communication from them. They have had ten days to rectify their ‘mistake’ but seem to have chosen not to.
I Googled about their voucher code not working and it appears that this is commonplace. They must know this is happening.

19 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there! We are incredibly sorry to hear you had such a negative first experience with us. We completely understand how important it is for us to reach you within your allocated delivery slot, and we are very sorry we were not able to fulfil that for you.

We are also very sorry for any confusion caused by our voucher process, and we will be happy to take a look into what has happened. We would love to discuss this further, so we will reach out privately and look forward to hearing back from you.

Rated 2 out of 5 stars

Put a very important order in 2x week…

Put a very important order in 2x week in advance, to fill our motorhome for our holiday.
An important part of the order was 4x packs of sparkling water as we don’t drink from the inboard tank.
4 hours before our delivery, a text comes through, no sparkling water and no alternative.I simply don’t believe this, perhaps the next sparkling water was more expensive, or hard to reach, or…. I understand a shortage of truffle oil or chocolate ants but not water. When we phoned the poor man kept reiterating Ocado’s systems and processes, not of any interest to me, especially as they don’t work!
I particularly dislike the fait accompli text, leaving me no time to sort out the problem.
I haven’t received the rest of the order yet, I am expecting short dates etc, expecting us to eat everything within 2 days! We will see.
Yes, unfortunately a beautiful sourdough loaf best before date tomorrow:(

29 August 2026
Unprompted review
Rated 1 out of 5 stars

Deliver driver

Delivery driver drove into the wrong mews past the clear signage. Past my property. Then decided to use my private drive way as a turning point despite a large notice explaining it was not to be used as a turning area then drove straight at a commercial stainless steel retractable parking post. Once this was under his vehicle he proceeded to ram the post constantly to free his delivery van. Luckily this was all caught on the ring camera. Ocado motor insurance not interested as no other vehicle was involved! Spent an hour trying to get through to customer services who said they would make a report!
Very worrying driving fortunate it wasn’t a child that was hit!

29 August 2026
Unprompted review
Rated 1 out of 5 stars

Very disappointing experience with…

Very disappointing experience with Ocado

Our Ocado order arrived early, while we were still out, and Ocado then cancelled the order. We contacted the helpline, but the service was hopeless. Someone eventually called us back, but they were unable to contact the local depot to resolve the situation.

We have a regular weekly Ocado order, so this was extremely disappointing and inconvenient. After this experience, we will no longer be using Ocado. Very poor customer service for a company we have regularly used.

28 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there. We’re so sorry! Having your order cancelled because it arrived early is not the service we aim for. We’ve requested your details on Trustpilot so we can investigate this with the depot immediately and help get this sorted for you!

Rated 1 out of 5 stars

Order auto cancels if card payment declines without option to correct

Ocado's system automatically cancels an order if the card payment declines rather than giving you the opportunity to update payment within a designated timeframe. As a result I have been left with no food delivery for a family BBQ of 10 over the bank holiday weekend and understandably there are no slots left due to the timing - my order was cancelled at 6pm for 7am delivery the next day.

The customer service advisor was extremely polite and didn't beat around the bush in telling me there was nothing he could do and that this was a system limitation. I strongly suggest Ocado need to fix this to align with other delivery partners (i.e., Sainsburys) if they wish to retain or attract new customers.

28 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there. Thank you for your review. Our system automatically cancels payments declined by the bank, but we're taking your feedback on board to help improve this!

Rated 5 out of 5 stars

Shout out to the amazing delivery…

Shout out to the amazing delivery drivers that are always so friendly and polite.
Love using Ocado

27 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there. Thank you so much for taking the time to share this; reading your review completely brightened our day! Hearing how friendly and polite the drivers are every time they arrive at your door means the world to us. We will be sure to pass your lovely shout-out along to the whole team. We look forward to your next delivery.

Rated 5 out of 5 stars

You can not go wrong with ocado

You can not go wrong with ocado. The flowers arrive wrapped lovely. Never any substitutes. Food always tastes lovely though you can not go wrong with Marks and Spencer. I am not rich but its affordable yes Mark's can be expensive but affordable as well. You definitely do get what you pay for in quality and delivery.

25 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi! Thank you for the lovely review; it brightened our day! We’re thrilled you're loving our fresh flowers, M&S treats, and great value. We look forward to your next delivery!

Rated 1 out of 5 stars

One of their drivers almost crashed…

One of their drivers almost crashed into me. If I hadn't braked hard, he would have. Then, when I let them know, they did nothing. M25 27th August DXK last 3 letters on the reg.

27 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there, we're very concerned to hear about this. Safe driving is crucial to us. We have requested your details so we can gather more information and have our team investigate this thoroughly.

Rated 5 out of 5 stars

Anthony is a Fantastic Ambassador for Ocado

I am a regular Ocado customer and always choose delivery. Your drivers are fantastic, and I am very pleased with their service. Today, I met a driver named Anthony for the first time. He is an absolute gentleman. He is very polite, well-spoken, and has a friendly personality. We spent a few minutes chatting, and I was impressed by how smart and courteous he is. This high level of service is why I love Ocado. Every driver is nice and polite, but Anthony truly stands out. He represents your company to the highest possible standard and is a credit to your team. Ocado should be very proud to have him delivering for them. Thank you Antony.

26 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there,

Thank you so much for taking the time to leave such a lovely review!

We are absolutely delighted to hear how much you enjoy our delivery service and that Anthony made such a fantastic impression today. It is brilliant to know that you found him so polite, smart, and courteous during your chat.

Our drivers always strive to deliver the highest standard of service, but we are thrilled to hear that Anthony stood out as such a great ambassador for Ocado. We will make sure this wonderful feedback is passed on to him and his team right away; it will mean the world to him to know his hard work is so appreciated!

Thank you again for being such a loyal customer. We look forward to delivering your next order to you soon!

Rated 1 out of 5 stars

Peter from Ocado is the most horrible…

Peter from Ocado is the most horrible person ever. He's genuinely ruined my day. The customer service at Ocado is despicable. Will never use Ocado again because of Peter. You've lost out on a customer for life Ocado!

24 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there,

We are so sorry to hear about your experience, and we deeply apologise for how upset this situation has left you. This is certainly not the level of service we aim to provide.

We have reached out to you directly to request a few details so we can get in touch, gather some further information, and look into what happened with your order. We hope to have the chance to address this with you properly.

Rated 1 out of 5 stars

Worst online shopping experience

They cannot handle card pre-authorisation so your order can be cancelled at the last minute with no way to rectify, even if the issue is on their side.
They impose very tight schedule on their drivers, resulting in them being in a hurry and most of the time stressed and unfriendly.
Will never ever use again.

4 July 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi there,

Thank you for taking the time to leave your feedback, though we are so sorry to hear about your experience.

When a payment pre-authorisation is declined by the bank, our system automatically cancels the order. Because of how quickly we pick, pack, and dispatch our deliveries, we unfortunately aren't able to pause an order or retry payment manually once it fails. We completely understand how frustrating it is to have an order cancelled so close to your delivery time.

We are also really sorry to hear that your interactions with our drivers felt rushed and unfriendly, as we always aim to provide a high standard of service. If you would like to discuss this further, please feel free to reach out to our Customer Hub directly so we can look into your account details and assist you.

Rated 1 out of 5 stars

No wonder they have such a poor rating.

No wonder they have such a poor rating.

Constantly blaming the customer for items packed by machines. Yes goods might be checked before the packing process but that doesn't mean they are ok when delivered to the customer, OCADO say they will not do anything without photos when is no a doable thing for some people especially for disabled people. I have made an example of because I have recently had a lot of refunds on my account because goods have been bad quality. OCADO sort yourself out and stop blaming customers because your delivery system lets you down.

21 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Sarah, thank you for sharing your feedback. We would like to clarify why our processes are set up the way they are.

As an online supermarket, we do not have the ability to inspect items in person alongside you after delivery. Because of this, photographs are a necessary requirement for us to process refunds and verify quality issues with our suppliers. While we aim to make shopping with us as convenient as possible, asking for visual confirmation is standard practice for an online retailer and an essential step in our process to ensure accounts are managed fairly.

We take quality control seriously, from automated packing through to delivery, and we expect every order to arrive in great condition. However, when issues arise, our standard procedure requires photographic evidence before a refund can be issued.

Your comments regarding accessibility have been passed to our team as we continually review our customer experience.

Rated 1 out of 5 stars

OCADO VERY POOR.

I've just read so many 1 star and very poor recommendations for this delivery mob. They operate a absolutely Cr*p , P*sh dodgy service.
I have never used them and will never do. Seen advert on TV and downloaded app. However that is certainly getting deleted once this review is submitted. Thanks to all those that took time to type an honest and helpful review, much appreciated 👍.

25 August 2026
Unprompted review
Rated 5 out of 5 stars

A lifesaver for us!

I'm quite surprised at the volume of negative reviews on here....I've been using Ocado now for a good 6 months or so. Honestly it's a lifesaver! We would have usually shopped at M&S in store but our commitments make going to the shop in person often extremely difficult, if not impossible. Delivery has always been on time within the slot and I've not experienced receiving out of date or nearly out of date food (the same can't be said of other grocery delivery services I've tried!). I've also always found the delivery drivers to be extremely friendly, day or night. The app is easy to use and makes it clear when something is OOS, which I appreciate rather than just being sent a substitute. I make sure to return my plastic bags to the driver from my previous order and find it to be overall a great little system. My ONLY complaint would be that sometimes the drivers make a lot of noise clunking crates etc. around outside when they're delivering (to my neighbours) at anti-social hours but I suspect it's difficult to be quiet. Thank you Ocado, keep it up!

25 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Libby, thank you so much for taking the time to share your review!

It is wonderful to hear that Ocado has been such a lifesaver for your routine and that you're enjoying access to your M&S favourites right from home. We take a lot of pride in our punctual drivers, fresh produce, and real-time app stock updates, so knowing the system is working so seamlessly for you means the world to us.

We also really appreciate your constructive note regarding noise during early or late-night deliveries to your neighbours. While handling crates quickly can be noisy, we will certainly pass this feedback along to our logistics team to remind our drivers to keep things as quiet as possible during anti-social hours.

Thank you for being such a loyal customer and for returning your bags to keep the cycle going. We look forward to your next delivery!

Rated 5 out of 5 stars

Amazing customer service

I contacted Ocado a bout a problem i had related to a wrong address issue and a man called Justin completly solved problem in less than 5 minutes amazing work and a great person

25 August 2026
Unprompted review
Ocado logo

Reply from Ocado

Hi Kayan, Thank you so much for taking the time to share this wonderful feedback!

We know how stressful it can be when a delivery address needs fixing, so we are thrilled to hear that Justin was able to turn things around and sort everything out for you in less than five minutes. He is a valued member of our team, and we will be sure to pass along your kind words to him,it will make his day!

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